Airbnb - CNY 2020 (Fù)
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Director: Shaofu Zhang (Taiko Studio)
Client: Airbnb China
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Pre-Production Management: Character Design, Set Design, Storyboard
Production Management:
Director and Studio communication & management
Client communication & management
Fostering close collaboration and align expectations between director and client
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2020 NYFA - Bronze x2 - Film Craft Animation & Branded Content Animation
2020 D&AD - Shortlisted - Animation 2020 ADC - Shortlisted - Animation
2020 One Show - Shortlisted - Online Film
2020 Shanghai Golden Lion - Bronze - Animation
2020 Adforum PHNX - Bronze - Animation
Type: 3.5 Minutes Main Film (+ other campaign assets like KV, teasers, etc.)
Kind: 3D animation with brush effect
Date: January 2020
Nike - Air Max Day
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Client: Nike China
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Account Management:
Client service & proposal
Quoting
Production Producer
Production Planning
Budgeting
Team setup
Project Management
Client communication and management
-
-
Type: Experiential
Kind: 3D Projection, Sensor, Mechanics, Photo booth
Date: March 2016 + 2017
Coca Cola - CNY 2022 (Tiger Year)
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Agency: Ogilvy Shanghai
Client: Coca Cola China
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Pre-Production Management:
Concept, Art Direction and Technical Approach Confirmation
Project Scoping
Production Planning
Budgeting
Team Setup
Production Management:
Team communication & management
Client communication & management
Expectation Management
Timeline and Project Management
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Clio Bronze 2022
FWA
Type: Digital Minigames
Kind: Game, Social, Mobile
Date: January 2022
Heineken - Refresh Your Music
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Director: Le Cube
Agency: BBH Singapore
Client: Heineken
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Pitch Management
Quoting
Project Planning
Project Supervision
Risk Management
-
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Type: Social Videos
Kind: 2D Cell Animation in different styles
Date: October 2022
adidas - Love Unites
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Local Production: PUSH
Client: adidas Original China
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On the ground producer
Liaison between creative agency (based in Amsterdam) and the client in China
Local production setup and management
Client management and communication
Remote shooting setup (to include creative agency during the whole shooting process)
Type: Social Videos
Kind: KVs, Multiple short films
Date: June 2021
Lego - May the 4th be with you
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Client: Lego China
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Pre-Production Management: Concept, Art Direction and Technical Approach Confirmation
Production Management:
Project Scoping
Production Planning
Budgeting
Team Setup
Production Management
Team communication & management
Client communication & management
Expectation Management
Timeline and Project Management
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FWA
Type: Digital
Kind: AR, mobile
Date: May 2023
Nike - Techpack
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Client: Nike China
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Account Management:
Client service & proposal
Quoting
Production Producer
Production Planning
Budgeting
Team setup
Project Management
Client communication and management
-
-
Type: VR
Kind: Game
Date: September 2016
Nike - React
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Client: Nike China
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Account Management:
Client service & proposal
Quoting
Production Producer
Production Planning
Budgeting
Team setup
Project Management
Client communication and management
-
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Type: In-Store Experiential
Kind: Mechanical Interaction, Touchscreen
Date: August 2017
BMW - Bilibili (宝马)
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Director: Ariel Costa, a.k.a. BlinkMyBrain
Agency: Fractialist
Client: BMW
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Client Communication and Management
Ensuring 24h pipeline with clear feedback for team to work during China’s night
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Type: Social Film
Kind: Mix Media, Collage
Date: February 2021
Nike - GTM APP Launch
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Creative Agency: RGA Shanghai
Client: Nike China
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Pre-Production Management: Concept, Art Direction and Technical Approach Confirmation
Production Management:
Project Scoping
Production Planning
Budgeting
Team Setup
Production Management:
Team communication & management
Client communication & management
Expectation Management
Timeline and Project Management
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FWA
Type: Digital
Kind: Mobile, 3D, Data visualisation
Date: August 2022
Samsung - Women’s Day
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Creative Agency: Cheil
Client: Samsung
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Pre-Production Management: Concept, Art Direction and Technical Approach Confirmation
Production Management:
Project Scoping
Production Planning
Budgeting
Team Setup
Production Management
Team communication & management
Client communication & management
Expectation Management
Timeline and Project Management
-
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Type: Social Film
Kind: Motion Graphics
Date: March 2023
Nike - Sport Wonderland
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Creative Agency: AKQA Shanghai
Client: Nike China
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China Production Support
China Team Management
Client Communication
Risk and Expectation Management Support
-
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Type: Design, Animation
Kind: Alibaba Tmall Engagement
Date: July 2023
Nike Kids - Children’s Day
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Client: Nike China
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Production Management:
Production Planning
Artist Management
Production Management
Team communication & management
Client communication & management
Timeline and Project Management
-
-
Type: Social Videos, KVs
Kind: 3D, Mix Media
Date: August 2021
Nike - 619
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Director: Le Cube
Agency: RGA Shanghai
Client: Nike
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Client Communication and Management
Ensuring 24h pipeline with clear feedback for team to work during China’s night
-
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Type: Social Film
Kind: 3D Animation
Date: June 2022
Puma - Winterized / Street Legend
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Client: Puma China
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Account Management:
Client service & proposal
Quoting
Production Producer
Production Planning
Budgeting
Team setup
Project Management
Client communication and management
-
-
Type: TVC
Kind: Live Action, Post-Production
Date: August 2018
Nike - Sneaker Slam
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Client: Nike China
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Account Management:
Client service & proposal
Quoting
Production Producer
Production Planning
Budgeting
Team setup
Project Management
Client communication and management
-
-
Type: Projection Mapping
Kind: 3D, Sensor, Interactive
Date: July 2015
Plaza66 - FloraFlora
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Client: Plaza66
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Account Management:
Client service & proposal
Quoting
Production Producer
Production Planning
Budgeting
Team setup
Project Management
Client communication and management
-
-
Type: Projection Mapping
Kind: 3D, Sensor, Interactive
Date: August 2015