Executive & Creative Producer
Films, animation, mobile games, interactive experiences and in‑store installations for global brands.
10+ awards & shortlists · Nike · Airbnb · Coca‑Cola · adidas · Porsche · New Balance · Puma
Open for projects
Storytelling for brands and nature.Bridging Europe and Asia.
Hi! I'm Yanyie. For more than 10 years I've produced award winning films, games and experiences for global brands in Asia. Producing between Europe and Asia? I'm your bridge.
Co‑founder of RAN Collectives. Today I put the same craft to work for nature.
What I do
Project Leadership
From pitch to delivery: scoping, budgets, timelines and teams, keeping directors, studios and clients aligned across time zones.
Teams across Asia and Europe
Community Building
Networks for impact driven companies, and communities connecting creativity, impact and belonging.
Feiy · 10,000+ subscribers · 150+ impact companies · Kinkraise · RAN Collectives
Events & Workshops
Parties, workshops and events that bring people together and inspire action.
Kinkraise parties · 50+ Climate Fresk workshops · Animated for Impact screenings
Work.
Commercial campaign productions for Nike, Airbnb, Coca‑Cola, adidas and more. Open any project for the full story.
adidas · Love UnitesSocial films
China Lead ProducerSee project →
Airbnb · FùAnimation
Lead Producer6 awards
Coca‑Cola · TigerMobile games
Lead ProducerClio · FWA
Nike · Kiss My AirsWonderlabs
Lead Producer & AccountExperiential
adidas · Love UnitesChina Lead Producer2021Lego · May the 4thEP & Lead Producer2023Nike · Sport WonderlandProducer2023Samsung · Women's DayLead Producer2023Heineken · Refresh Your MusicExecutive Producer2022Nike · GTM App LaunchLead Producer2022Nike · 619Producer2022Coca‑Cola · Year of the TigerLead Producer2022Nike Kids · Children's DayProducer2021BMW · BilibiliProducer2021BMW · Olympic postersProject ManagerAirbnb · FùLead Producer2020Nike · Kiss My Airs 2018Lead Producer & Account2018Puma · Winterized / Street LegendProducer2018Nike · Kiss My Airs 2017Lead Producer & Account2017New BalanceProject ManagerNike · ReactAccount & Producer2017Nike · TechpackAccount & Producer2016Plaza66 · FloraFloraAccount & Producer2015Nike · Sneaker SlamAccount & Producer2015
Brands & partners
- Nike
- adidas
- Coca‑Cola
- Airbnb
- Porsche
- New Balance
- Heineken
- Samsung
- Lego
- BMW
- Puma
- Unit9
- Final Frontier
- Wieden+Kennedy
- Ogilvy
- R/GA
- AKQA
- BBH
- Jam3
- Pixomondo
Impact.
I apply the skills and experience of the commercial world to build communities and stories for a more regenerative future.
RAN Collectives
A creative collective, community and production studio focused on Asia. RAN mobilises creatives to campaign for nature, supports impact driven projects, and tells stories of what a just, regenerative future can look like.
rancollectives.comStory Animals
A collection of short stories about animals, told by the humans who know them best.
storyanimals.worldAnimated for Impact
Animated for Impact teaches young people the power of storytelling, using animation, games and digital media, to reimagine their relationship with nature, transform their outlook on the future, and discover the agency to act.
Past projects
ChinaFeiy
A platform and consultancy connecting China's change makers and impact enterprises with a growing audience and with corporates looking for sustainability partners.
150+Impact companies
10,000+Subscribers
30+Events & workshops
50+Climate Fresk workshops
Kinkraise
Themed parties that swapped body shame for self expression and raised money for grassroots conservation groups in China: the Million Tree Project, coral restoration in South China, and a wildlife organisation in the mountains of West China.
3Parties in one year
¥50kRaised for 3 NGOs
Brand NW.
Branding & design · Project Lead Partner
For more than a year I've been Project Lead Partner at Brand NW, a boutique branding and design studio, creating identity and visual systems for founders and businesses who want their brand to carry their story.
brand-nw.com ↗
About me
I've spent more than 10 years in advertising, producing high profile, award winning work across animation, digital, experiential and social content. Along the way, my desire to use the power of the industry for good kept growing. In 2018 I started my impact journey: I co‑founded Feiy, a Shanghai based sustainability network, and created Kinkraise, a community that raised money for conservation groups in China. Today, with RAN Collectives, I bring all of these skills, networks and experience together for impact driven projects.
My motivation is rooted in awe for nature, first sparked by naturalists like Alexander von Humboldt and Jane Goodall. I believe advertising and marketing have an essential role to play in the shift to a regenerative economy, and that the world needs more positive stories: relatable, emotional and human.
Imagine
A world that puts human and ecological wellbeing first.
Nature
Seeing ourselves as part of nature again, so we can work together and everyone can thrive.
Positive visions
Stories that spark excitement, hope and action instead of doom.
She's exceptionally professional, dedicated to the cause, and I would trust her with any project.
An absolute pleasure to work with. Professional, capable, intelligent, and methodical, and able to keep up her bubbly personality and signature smile even under the most intense and stressful situations.
Yanyie has great communication skills, is easy-going to work with and is able to work under stress as well.
We found someone dedicated to the projects and team alike.