adidas Love Unites

Agency Producer

For Pride Month 2021 under the global message “Love unites”, Adidas Originals China partnered with Jam3, an Amsterdam based creative agency to create a story-driven, community led campaign featuring a members of the growing Chinese LGBTQ+ community. 

We delivered a series of social videos and posters / photographs that were shared across top social channels like Douyin as well as adidas Original channels.