Nike Sports Wonderland

Producer

To introduce young women to the joys of sports and foster creativity and free-spiritedness in being active, Nike launched a digital experience during SuperBrand Week on Taobao, the biggest e-commerce platform in China.

Sports Wonderland is a vibrant virtual world and focuses on motivation and invites users on a seven-day journey to collect "motivation." Through micro-interactions, sports facts, and engaging mini-games, users navigate the surreal landscape, collecting boosters for a holistic sports experience.

Together with AKQA Shanghai, Unit9 designed and created the game concepts, world assets, designs and animations.