Nike 619 - Athletars

Animation Producer

As part of the Nike Athletars campaign, Final Frontier created a 60second animated dance film featuring the avatars in partnership with R/GA Shanghai.

With a challenging timeline of 6 weeks, we used professional dancers and motion capture to create the foundation of the dance moves and turned them into a 60sec 3D animation. The film presents them in lively and interactive scenarios, seamlessly weaving in Nike's Street Dance brand narrative.