Nike Techpack

Interactive Account & Lead Producer

Introducing the autumn collection of NIKE TECH PACK's TECH FLEECE, Nike ventured into Virtual Reality (when it just started) to creatively convey its product benefits.

Together with Wonderlabs, we crafted a VR movement experience, immersing the consumer in an urban Tech Pack environment. Via a game, we designed various challenges based on movement to allow the consumer to feel the comfort fit of the product in the movements.