Nike Air Max Day
Interactive Account & Lead Producer
To pay homage to the iconic Air Max sneakers, Nike does an annual global event to celebrate Air Max Day. For the year of 2017 and 2018, Wonderlabs had the honour to create the interactive part within the events driven by its annual theme.
In 2017, the Shanghai flagship store transformed into an Air Max Wonderland, while a multi-day sneaker convention unfolded at Hong Kong's historic Fringe Club. Attendees embarked on a unique journey through the heritage, design, and innovation of Air Max, exploring various zones like the H-T-M Kitchen and NIKEiD Studio. We delivered a live interactive projection mapping experience where users customized H-T-M Air Max models on an iPad, with real-time 3D printed shoe projections and personalized animations as a final touch.
In 2018, the event space 800Show transformed into a Nike Wonderland, hosting a day of activities, performances, and workshops. With a spotlight on the Air Max Vapormax model, we crafted two installations to dynamically showcase its features, ensuring an interactive, entertaining, and visually captivating experience.
