Nike Sneaker Slam

Interactive Account & Lead Producer

Over a 4-day event in Shanghai, the sneaker culture was celebrated with Nike Sportswear Sneaker Slam, inviting basketball enthusiasts, fans, and sneaker collectors to come together and unlock the stories behind each shoe.

Wonderlabs designed an interactive installation with the center piece, encouraging visitors to immerse themselves in the full Nike Sneaker Slam sensation. The interactive experience involved NikeID projection mapping on the Air Force 1 center piece and a musical layer by renowned Japanese DJ Hifana triggered by stepping on 12 floor screens. The more participants engaged, the richer the experience became.

Every 20 minutes, the giant Air Force 1 transformed into a canvas for the 10 heritage films, synchronized with the full Hifana track, creating a captivating