Lego May the 4th be with you

Digital Lead Producer

To mark the 40th anniversary of Return of the Jedi, Lego launched a multi-experiential augmented reality campaign celebrating Star Wars fans. For that, Unit9 created Three bespoke AR experiences, inspired by the 3x new highlight Lego sets, allowing fans to immerse themselves in iconic scenes: a UCS X-Wing Starfighter, the Endor Speeder Chase, and the Emperor’s Throne Room. Overcoming challenges with 8th Wall and react-three-fiber, we created a clever UI framework supporting easy scene, object, and material swapping.