Hi, I’m Yanyie.

I’m an impact-driven Executive & Creative Producer on a mission to help change-making brands and organisations to create a positive impact towards a nature, wellbeing and regenerative focused future.

I work primarily with brands and agencies on marketing / advertising projects across multiple mediums and applications, including Animation, Digital, Experiential, and Social Media Content.

Quick Intro

Currently based between the locations of Bali and Berlin, I had previously spent over 12 years living and working in the bustling city of Shanghai.

I have worked for more than a decade in the advertising industry, delivering high profile and award-winning projects across multiple mediums and applications, including animation, digital, experiential and social media content.

In 2018, I co-founded a Shanghai-based sustainability network, supported by an online platform providing resources and consultancy.

In parallel, I created a community promoting body-positivity and fundraising for underrepresented causes by putting a spotlight on people and their organisations in China who are dedicating their lives to protect nature and wildlife and through expressive theatrical events.

I’m an advocate for purpose-driven businesses and interested in learning about regenerative economy, transforming narratives around climate crisis and how we live with nature, and advocating for new models centred around well-being and connection.

I am excited about the positive impact we can create together.

Some of the Brands & Clients

Some Highlights

Airbnb - CNY 2020 (Fù)

  • Director: Shaofu Zhang (Taiko Studio)

    Client: Airbnb China

  • Pre-Production Management: Character Design, Set Design, Storyboard

    Production Management:

    • Director and Studio communication & management

    • Client communication & management

    • Fostering close collaboration and align expectations between director and client

    • 2020 NYFA - Bronze x2 - Film Craft Animation & Branded Content Animation

    • 2020 D&AD - Shortlisted - Animation 
2020 ADC - Shortlisted - Animation

    • 2020 One Show - Shortlisted - Online Film

    • 2020 Shanghai Golden Lion - Bronze - Animation

    • 2020 Adforum PHNX - Bronze - Animation

Type: 3.5 Minutes Main Film (+ other campaign assets like KV, teasers, etc.)

Kind: 3D animation with brush effect

Date: January 2020

Coca Cola - CNY 2022 (Tiger Year)

  • Agency: Ogilvy Shanghai

    Client: Coca Cola China

  • Pre-Production Management:

    • Concept, Art Direction and Technical Approach Confirmation

    • Project Scoping

    • Production Planning

    • Budgeting

    • Team Setup

    Production Management:

    • Team communication & management

    • Client communication & management

    • Expectation Management

    • Timeline and Project Management

    • Clio Bronze 2022

    • FWA

Type: 3x Digital Minigames with reward system

Kind: Game, Social, Mobile

Date: January 2022

adidas - Love Unites

  • Local Production: PUSH

    Client: adidas Original China

  • On the ground producer

    • Liaison between creative agency (based in Amsterdam) and the client in China

    • Local production setup and management

    • Client management and communication

    • Remote shooting setup (to include creative agency during the whole shooting process)

Type: Social Videos + KV Assets

Kind: KVs, Multiple short films

Date: June 2021

Heineken - Refresh Your Music

  • Director: Le Cube

    Agency: BBH Singapore

    Client: Heineken

    • Pitch Management

    • Quoting

    • Project Planning

    • Project Supervision

    • Risk Management

  • -

Type: Social Videos

Kind: 2D Cell Animation in different styles

Date: October 2022

Kinkraise - Community & Fundraising

  • A community event to raise awareness and money for environmental grassroots organisations in China, create positive body image and have fun doing it all.

  • In a year, we had 3 themed parties and raised in total 50k RMB for 3 environmental organizations in China.

Type: Community, Fundraising, Events

Feiy - Impact Platform

  • Feiy served as a community of change-makers that provided accessibility to a growing audience that was becoming more aware and wanted to live more sustainably. Feiy was also a social enterprise that helped corporates connect with the right impact companies to collaborate on sustainability projects.

    • 150+ impact companies on platform

    • 10000+ Subscribers

    • 30+ Events + Workshops

    • Climate Fresk Representative in China

    • Corporate Projects

Type: Sustainability, Social Enterprise

References

Chris Colman, Executive Producer from Final Frontier

“She’s exceptionally professional, dedicated to the cause, and I would trust her with any project.”

Aslan Malik, Creative Director from Pixomondo / The Hype

“We found someone dedicated to the projects and team alike.”

Chengliang Dong, Technical Director from Wonderlabs Studio

“Yanyie has great communication skills, is easy-going to work with and is able to work under stress as well.”

Yifei Chai, Executive Creative Director from Unit9

“She is an absolute pleasure to work with. Not only professional, capable, intelligent, and methodical, but also able to keep up her bubbly personality and signature smile even under the most intense and stressful situations..”