Hi, I’m Yanyie, an impact-driven multimedia Executive & Creative Producer, and the founder of RAN Collectives.
I’m open for freelance inquiries.
I specialise in working with brands and agencies on marketing and advertising projects across multiple mediums and applications, including Animation, Digital, Experiential, and Social Media Content.
With RAN I’m on a mission to mobilise creatives to advocate for biodiversity, support impact-driven projects, and shift the narrative toward solutions for a just and regenerative future.
Short Intro
I have worked for more than a decade in the advertising industry, delivering high profile and award-winning projects across multiple mediums and applications, including animation, digital, experiential and social media content.
In 2018, I co-founded a Shanghai-based sustainability network, supported by an online platform providing resources and consultancy.
In parallel, I created a community promoting body-positivity and fundraising for underrepresented causes by putting a spotlight on people and their organisations in China who are dedicating their lives to protect nature and wildlife and through expressive theatrical events.
I’m an advocate for purpose-driven businesses and interested in learning about regenerative economy, transforming narratives around climate crisis and how we live with nature, and advocating for new models centred around well-being and connection.
Some of the Brands & Clients
Some Highlights
Airbnb - CNY 2020 (Fù)
-
Director: Shaofu Zhang (Taiko Studio)
Client: Airbnb China
-
Pre-Production Management: Character Design, Set Design, Storyboard
Production Management:
Director and Studio communication & management
Client communication & management
Fostering close collaboration and align expectations between director and client
-
2020 NYFA - Bronze x2 - Film Craft Animation & Branded Content Animation
2020 D&AD - Shortlisted - Animation 2020 ADC - Shortlisted - Animation
2020 One Show - Shortlisted - Online Film
2020 Shanghai Golden Lion - Bronze - Animation
2020 Adforum PHNX - Bronze - Animation
Type: 3.5 Minutes Main Film (+ other campaign assets like KV, teasers, etc.)
Kind: 3D animation with brush effect
Date: January 2020
Coca Cola - CNY 2022 (Tiger Year)
-
Agency: Ogilvy Shanghai
Client: Coca Cola China
-
Pre-Production Management:
Concept, Art Direction and Technical Approach Confirmation
Project Scoping
Production Planning
Budgeting
Team Setup
Production Management:
Team communication & management
Client communication & management
Expectation Management
Timeline and Project Management
-
Clio Bronze 2022
FWA
Type: 3x Digital Minigames with reward system
Kind: Game, Social, Mobile
Date: January 2022
adidas - Love Unites
-
Local Production: PUSH
Client: adidas Original China
-
On the ground producer
Liaison between creative agency (based in Amsterdam) and the client in China
Local production setup and management
Client management and communication
Remote shooting setup (to include creative agency during the whole shooting process)
Type: Social Videos + KV Assets
Kind: KVs, Multiple short films
Date: June 2021
Heineken - Refresh Your Music
-
Director: Le Cube
Agency: BBH Singapore
Client: Heineken
-
Pitch Management
Quoting
Project Planning
Project Supervision
Risk Management
-
-
Type: Social Videos
Kind: 2D Cell Animation in different styles
Date: October 2022
Kinkraise - Community & Fundraising
-
A community event to raise awareness and money for environmental grassroots organisations in China, create positive body image and have fun doing it all.
-
-
In a year, we had 3 themed parties and raised in total 50k RMB for 3 environmental organizations in China.
Type: Community, Fundraising, Events
Feiy - Impact Platform
-
Feiy served as a community of change-makers that provided accessibility to a growing audience that was becoming more aware and wanted to live more sustainably. Feiy was also a social enterprise that helped corporates connect with the right impact companies to collaborate on sustainability projects.
-
-
150+ impact companies on platform
10000+ Subscribers
30+ Events + Workshops
Climate Fresk Representative in China
Corporate Projects
Type: Sustainability, Social Enterprise
References
Chris Colman, Executive Producer from Final Frontier
“She’s exceptionally professional, dedicated to the cause, and I would trust her with any project.”
Aslan Malik, Creative Director from Pixomondo / The Hype
“We found someone dedicated to the projects and team alike.”
Chengliang Dong, Technical Director from Wonderlabs Studio
“Yanyie has great communication skills, is easy-going to work with and is able to work under stress as well.”
Yifei Chai, Executive Creative Director from Unit9